A critical trust trigger for fintech products
TrustScore shortens the path from first touch to registration, helping you retain customers from the initial seconds.
Maximize your advertising effectiveness! TU TrustScore focuses attention and builds trust where it's most crucial: at the top of the funnel.
Simple integration, low cost, and significant positive impact
Implementing TU TrustScore takes minimal time and delivers substantial results, with up to a 21% return of lost customers.
Prices start at
$1,200 per month.Contact us for more information
Choose your preferred contact method:
How does TU TrustScore work?
For FinTech platforms where users make decisions in seconds, TrustScore acts as a signal: “this platform is trusted”.
Add the widget button to your site
The widget integrates seamlessly into your platform’s interface and functions as a trust trigger. This is especially important in a competitive fintech landscape, where users are skeptical and overwhelmed with information. TrustScore helps demonstrate that your platform is credible and reliable.
Clients visit your page on Traders Union
TThey see a "Recommended" status, a "Flawless Reputation" badge, and a rating — for example, 4.5 out of 5. Reviews are moderated to prevent fake negative feedback from competitors. This gives users verified validation that your platform is trustworthy, not just another unvetted service.
Users return and move forward through the funnel
They register, connect their wallet, make a deposit, or integrate your API — depending on your product.
TrustScore reduces drop-offs during the critical trust-building stage and accelerates decision-making.
With TU TrustScore, you can stop losing potential customers who encounter negative reviews online, especially those influenced by competitors.
What’s the secret behind TU TrustScore’s impact?
Users aren't just looking for reviews; they're seeking verified signals of trust on an independent, specialized platform. This is critical for tech solutions: TrustScore dispels skepticism at the outset and confirms your reputation through expert and community evaluations.
Our platform meets your clients’ core expectations:
Authority
With 15 years in the market, TU hosts the world’s largest database of verified reviews and ratings. More than 1 million professional users visit each month, and the platform is available in over 30 languages.
Focus on finance and technology
We provide only verified data on fintech products and companies. Ratings are formed with the participation of experts and active traders.
Independence
We are not affiliated with the companies we evaluate. This gives you an objective external point of reference, something often missing in the initial seconds of user interaction.
TU TrustScore widgets and collaboration terms
Choose your widget option
What we offer:
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Custom widget configuration
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Creation of a branded profile page
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Widget design adapted to your specific needs
per month.
per month.
per month.
How TU TrustScore will impact your business
Increased conversions up to 30%
+15–20% in trust and engagement
Growth in NPS and CSAT
Reduced churn and strengthened reputation
Why TU TrustScore outperforms generic platforms
Universal platforms don't understand audience nuances. We know how your customers think.
TrustScore specifically accounts for the behavior of this niche.
Higher trust in reviews
14 years of financial industry expertise make our platform a trusted source for clients.
Reputation protection
A dedicated account manager reviews every submission, preventing abuse or unfair manipulation by competitors.
Who are our users and what are they interested in?
Geographic distribution
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Europe 40%
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Asia 20%
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North America 20%
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South America 10%
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Africa 10%
Challenges
They are looking for convenient and transparent fintech companies to increase confidence in their investments.
Key interests
Empowering FinTech brands with smart growth strategies
Audience profile
Age 18–44 years, 75% male. Income: middle and above, ready to invest.
